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December 2016
Dear Ladies and Gentlemen,
Welcome to the December edition of our Global Carsharing Update.
In this edition, team red conducts an interview with Alexander Hinz, Managing Director of Greenwheels, the carsharing company operating in Germany and in the Netherlands.
Discover our news on the expansion of electric carsharing, who are the new operators, which car manufacturers have entered the carsharing market and more from the carsharing community worldwide.
Best regards and Season's Greetings,
Dr. Bodo Schwieger
CEO team red
Operators News
Group PSA about to launch Emov in Madrid (Spain)
After the approval, last September, of the joint venture of Citroën and the Spanish Eysa by the European Commission, Group PSA is now ready to launch its e-carsharing platform in Spain. The official presentation of the service will take place in Madrid on the 19th of December. The operator is planning to start the service with 500 electric Citroën C-Zero.
Read more 
Hyundai partners with WaiveCar for a free e-carsharing (USA)
The carmaker is partnering with WaiveCar, the all-electric carsharing platform that operates on advertising revenue, to give customers a chance to drive its new IONIQ electric vehicle free of charge for the first two hours of driving. The carsharing company plans to add 150 IONIQs, which will be deployed throughout Los Angeles in the first half of 2017.
Read more...
Maven expands to Denver and Canada (USA and Canada)
After the recently launch in Los Angeles, San Francisco and San Diego, General Motors’ Maven has now added also the Denver market. The available vehicle models for the users in Denver are, among others, the hybrid electric Chevrolet Volt and larger models such as the Chevrolet Tahoe and GMC Yukon. The company is now operating in 13 U.S. cities and is about to make its Canadian debut in Kitchener.
Read more: Denver
Read more: Canada
SEAT to launch corporate carsharing (Spain)
SEAT’s shared and connected mobility services take a step forward with the SEAT Connected Sharing project, as in 2017 the carmaker will launch a carsharing service pilot project for its more than 14,000 employees. In addition, at the last Smart City Expo World Congress in Barcelona, SEAT presented also other interesting projects for carsharing and mobility solutions.
Read more...
drive by, the new carsharing operator in Berlin (Germany)
A new start-up is preparing its launch in the carsharing market in the capital of Germany. drive by, which plans to start at the beginning of 2017, wants to simplify the billing model offering just rates per km. The operating area is still not defined, as well as the vehicle model. The registration to the platform is already available and members can express their preferences among three different vehicle models.
Read more 
drive by website
car2go shutting down in San Diego and Twin Cities (USA)
car2go announced in November that it will suspend its service in San Diego and Minneapolis-St.Paul at the end of this year, in order to focus its attention on other, more profitable cities. 29,000 users from Minneapolis-St. Paul and 42,000 members from San Diego, where car2go started 5 years ago, will be able to keep their accounts in order to use the service in other cities.
Read more...
GreenGo has launched the first e-carsharing in Hungary
Local start-up GreenGo hast started its electric carsharing service in the heart of Budapest at the end of November. The operator offers a total of 45 vehicles (VW up) for those looking to find an alternative way of transport in the capital and it wants to expand its fleet with 25 cars in the near future.
Read more...
GreenGo website 
Bluemove expands its service in Spain
Few months after its acquisition by the Europcar Group through Ubeeqo, the innovative mobility start-up in which Europcar took a majority share, Bluemove strengthens its development. After Madrid and Seville, the start-up has chosen Barcelona as the third launch in Spain to set up its service. In its first phase, the operator will provide 39 vehicles in around 20 car parks.
Read more...
Mevo has launched e-carsharing in Wellington (New Zealand)
The new electric carsharing service Mevo started on Monday in Wellington, New Zealand, with 3 hybrid vehicles (Audi e-trons). In the next 12 months the company plans to expand the fleet to 50 vehicles across 64 charging stations, as well as a new carsharing service in Auckland. The initial round-trip scheme will eventually upgrade to a free-floating system.
Read more...
Electric carsharing is coming to Hollywood (USA)
The Los Angeles City Council authorized a contract with BlueCalifornia for a pilot program to introduce electric car sharing across parts of the city including Hollywood. BlueCalifornia, a subsidiary of the French company Bollore Group which has already launched a similar program in Indianapolis last year, will initially operate with a fleet of 100 electric vehicles and 200 charging stations.
Read more...
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3 questions for...
What was the most important change for Greenwheels and its strategy after being acquired by Volkswagen?
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(Source: Greenwheels)
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Greenwheels was fully taken-over by a joint venture of Volkswagen Financial Services AG and Pon Holding in 2015. Since then the shareholder support us in setting out the route for sustainable growth in the future, transforming the company’s carsharing offer into an ever more natural part of the mobility mix of private and business customer.
Greenwheels is an international operating company. Do you see any differences in your relationship with local authorities between the countries in which you are operating?
We see in the Netherlands quite some focus on integrating different modes of transportation in order to provide the most cost- and resource-efficient solution for travellers. This is not only true to public entities, but also private companies start to build a business on the already quite advanced national integration of public transport and solutions as car and bike sharing.
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(Source: Greenwheels)
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Recently you launched some important new features. What has been the customer reaction? What is your most important management task in the next 12 months?
We offer a completely new App, to support our new Dutch pricing by a state-of-the-art sign up flow and user experience. By that way offering a “fast track” joining to take advantage of more customized pricing, we could increase our customer base by over 20% this year already. Continuously improving the user experience and communicating it the right way will make people try-out carsharing and understand its benefit for their day-to-day life.
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(Source: Greenwheels)
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Conferences and Research
team red’s Global Carsharing Operators Report
If you are interested in receiving a free copy of the 2015 team red's report on carsharing business, based on a comprehensive database of operators, please contact us by email.
Jan 2017: TRB 96th Annual Meeting 2017
The Transportation Research Board (TRB) 96th Annual Meeting will be held in Washington, D.C. (USA) on January 8-12, 2017.
Read more...
Mar. 2017: City Car Summit 2017
This event will bring automakers, suppliers, carshare operators and technology providers together to engineer the next generation of urban mobility on March 14–15, 2017 in Berlin (Germany).
Read more...
May 2017: Global Public Transport Summit
The biennial Summit, organised by UITP (the International Association of Public Transport), will be held in Montréal (Canada) on May 15-17, 2017.
Read more...
May 2017: Carsharing Conference 2017
The next Carsharing Conference, organised by the CSA (Carsharing Association), will be held in Montréal (Canada) on May 18-19, 2017.
Read more...
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